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How to Cash In on the Green Economy: Glenn Croston interview in September 2008, discussing how Starting Up Green and his book "75 Green Businesses" can help green entrepreneurs to start and build successful ventures.
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Lyndon Rive, CEO and founder of SolarCity
The vast majority of people want to do the right thing for the environment, but sometimes consumers and businesses are held back from going green by their concerns about cost and difficulty. People commonly think solar power is a great green move, but one that also costs a great deal. SolarCity is changing this, removing the barriers to going green by putting solar panels on rooftops with no upfront cost, helping residences and businesses save money from day one.
Tom Conlon, President of Geopraxis
Of the 110 million homes in the US, most are not as energy efficient as they could be, wasting money, causing needless pollution, and contributing to climate change. This problem is an important opportunity for businesses that improve home energy efficiency and one opportunity is to catch homes at the time of real estate transactions. For the seller of a home, addressing energy efficiency helps to build value, more important than ever.

Eric Corey Freed, Organic Architect
December 24, 2008 As principal of organicARCHITECT in San Francisco, Eric Corey Freed is a well known and highly-regarded green architect, helping the green building movement in its quest to change our buildings to be part of a more sustainable world. Through his speaking, design work, consulting, and educational work he reaches out to the broad and growing green building community. He is the author of Green Building and Remodeling for Dummies, and working on two books, Sustainable Schools, and Green Home Green Pockets, both coming out at the end of 2009. I recently spoke with Eric about the opportunities in green building and the rest of the green economy.Joel Makower
Executive Editor of GreenBiz.com and Author of "Strategies for the Green Economy"

December 30, 2008. While the green business world is loaded with opportunity, realizing that opportunity can still be a challenge. As one of the best known green business experts, Joel Makower has been helping green businesses large and small for over 20 years. In addition to acting as the executive editor of GreenBiz.com and directing events produced by Greener World Media which he cofounded, he is the author of the recently published book “Strategies for the Green Economy”, relating the lessons of his years of experience for green businesses everywhere.

January 22, 2009, Interviewed by Glenn Croston
ShoreBank Pacific is a community bank focused on supporting sustainable development of communities. With its headquarters located in Ilwaco, Washington, ShoreBank Pacific is not jumping on the green bandwagon. It has been banking on sustainable development for years. As the CEO of ShoreBank Pacific, David Williams is at the helm in a time of unprecedented economic difficulty but still keeping the bank focused on providing a solid resource helping communities and green businesses. Williams took time to speak with me recently about the bank, sustainable development, and how the bank works with green entrepreneurs to help them succeed.
Gary Hirshberg, CE-Yo of Stonyfield Farm

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