Books for Success

"Starting Green: An Ecopreneur's Toolkit for Starting and Growing a Green Business - From Business Plan to Profits"

Croston's next book "Starting Green" (Entrepreneur Press, September 2009) gives entrepreneurs the tools they need to start and grow a successful green business, meeting the unique challenges and opportunities in planning, marketing, and raising money.

Buy it now at Amazon, Barnes and Noble, or Borders

Praise for "Starting Green":

“The world is finally waking up to the importance of green...including entrepreneurs! They understand and appreciate the importance of going green, but few have the practical roadmap to make it happen. Croston gives entrepreneurs and small businesses an incredible blueprint on how to join the green revolution, be successful, profitable, and make a difference!”

- Jim Horan, author, consultant, and speaker, president of The One Page Business Plan Company

“Glenn Croston's Starting Green is the indispensable guide for the entrepreneur of the 21st Century. Croston's extensive research and incredible examples will illuminate the incredible opportunities within Green Business. Even as a green business owner for the past two decades, I drew countless ideas and inspiration from this book.”

-Eric Corey Freed, principal of organicARCHITECT, author of Green Building & Remodeling for Dummies

“We face great challenges today in our economy and environment, but the shift toward sustainability offers even greater opportunities. Starting Green gives you the tools to join this revolution with a business of your own. The business case for sustainability is clear; what we need now is action. This book will help you pave the way forward and thrive.”

-Hunter Lovins, Co-author of Natural Capitalism, co-founder of the Rocky Mountain Institute, and president and founder of Natural Capitalism Solutions

“The emerging green economy offers a wealth of opportunities for entrepreneurs and innovators, building everything from green-minded service providers to breakthrough products and technologies. Glenn Croston has created a valuable roadmap that can help find the profitable opportunity that's right for you.”

-Joel Makower, executive editor of GreenBiz.com, and author of Strategies for the Green Economy

"In his new book Glenn Croston successfully fuses two of the most powerful and constructive trends in present day society: (1) the boom in entrepreneurship that Information Age technologies has ignited, and (2) mounting public support and consumer demand for more efficient and sustainable products and services. With Croston's book in hand, the many people eager to explore and to profit from this healthy social change can start taking giant steps. "

- Byron Kennard, executive director of the Center for Small Business and the Environment, and co-author of Small Wonders (http://www.smallwondersreport.org/)

“Glenn Croston has done it again. In his latest book, Starting Green: An Ecopreneur's Guide to Starting a Green Business-From Business Plans to Profits, he provides eco-minded entrepreneurs with an inspiring, well thought out and information rich roadmap for creating new green businesses for the coming conserver economy. There are so many people looking for ways to enter this rapidly growing segment of the marketplace, yet because the territory is new and ideas are untested, many lose confidence before they've begun. But we need those ideas in order to create a sustainable economic future, and Croston, with his straight-forward and easy to implement advice, shows the way. If you are wanting to help re-envision our economic future, begin with this book and, and become a part of the transformation.”

-Sarah Susanka, architect and author of The Not So Big House series, and The Not So Big Life

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Starting Green - Table of Contents

Preface:            How to Join the Great Green Upswing                                         

Introduction                                                                                                      

Chapter 1:         Welcome to the Revolution

Chapter 2:         Finding the Right Opportunity: RISE

Chapter 3:         From Green Dreams to Open Doors

Chapter 4:         Finding Money to Start and Grow Your Business

Chapter 5:         How to Green Your Business Operations and Facilities

Chapter 6:         Green Marketing and Communications

Chapter 7:         The Role of Government: Carrots and Sticks

Chapter 8:         Starting a Green Franchise

Chapter 9:         Starting an Energy Efficiency Business

Chapter 10:       Starting a Green Retail Business

Chapter 11:       Starting a Renewable Energy Business

Chapter 12:       Starting a Direct Sales Business: Small, Green, and Beautiful

Conclusion:       Thriving with Green in the Conserver Economy                

Buy it now at Amazon, Barnes and Noble, or Borders

 

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 "75 Green Businesses You Can Start to Make Money and Make a Difference"

 

Glenn Croston's book "75 Green Businesses" reveals the broad array of opportunities for businesses that can solve our environmental problems, making money and making a difference in fields like food, energy, water, buildings, transportation, services, waste reduction, farming, and many others.

Praise for "75 Green Businesses":

“75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you’re considering starting your own green business, Croston’s book has practically written about half your business plan for you. A terrific resource.”

Josh Dorfman
Founder & CEO of Vivavi & Author of The Lazy Environmentalist

“Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs."

Eric Corey Freed
Principal, organicARCHITECT
Author, Green Building & Remodeling for Dummies"

 Often I am asked by eager fans of sustainability, "What can I do to make a difference?  I have all this passion and energy, but I don't know where to start!"  Well, now there's a much better answer than I've been able to give before.  Quite simply, it's this: Read this book, then take the first step.  Reinvent the work you do and watch what happens."

Sarah Susanka, architect and author of The Not So Big House series, and The Not So Big Life

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 "Greening Your Business on a Budget"

The ebook "Greening Your Business on a Budget" available from Entrepreneur Press provides the checklist to help the planet and your bottom line.

Greening Your Business on a Budget (e-book)